Lead User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games have millions of users worldwide, and we continue to actively expand.

What you can definitely know about us is:

• Sand Balls game –350 M+
• Rope and Balls – 53 M+
• Freaky Stan – 41 M+
• Garden Balls – 21 M+
• Unpuzzle – 21 M+
• Run&Gun – 13 M+

Want to drive millions of new users to global hits? We’re looking for a Lead User Acquisition Manager to take ownership of our UA strategy and team management.

Responsibilities

• Setting KPIs for the team and ensuring consistent execution.
• Managing large budgets: planning, allocation, and performance control.
• Mentoring the team: developing specialists, setting goals and priorities, providing regular feedback.
• Identifying growth opportunities through analysis of processes, channels, and performance metrics.
• Building strong relationships with platforms and external partners.
• Developing creative strategy with the design team: idea generation, task setting, structured A/B testing, and scaling top-performing creatives.
• Creating and executing user acquisition strategy aligned with business goals.
• Scaling successful channels and testing new traffic sources.
• Optimizing key metrics (CPI, ROAS, LTV, retention) across all platforms.
• Working cross-functionally with BI, product, and marketing teams to maximize revenue and ROI.
• Applying predictive models to forecast performance and adjust UA strategy.

Requirements:

• 5+ years of experience in UA, including at least 1-2 years in a Lead or Head role.
• Proven track record in managing UA teams: hiring, mentoring, goal setting, performance tracking.
• Hands-on experience with monthly budgets of $1-2M+ for planning, allocation, and efficiency control.
• Strong expertise in Google Ads, TikTok, Meta, and rewarded networks - both strategic and operational.
• Successful cases of UA scaling and driving products to top revenue charts.
• Deep understanding of attribution (SKAdNetwork, MMPs) and traffic analytics.
• Knowledge of LTV/ROAS predictive models and ability to integrate them into UA strategy.
• Experience with IAP monetization and solid grasp of F2P game economics.
• Strong cross-functional collaboration with product, analytics, and creative teams.
• English proficiency sufficient for negotiations and working with global partners.

Nice to Have:

• Experience with puzzle/casual genres or other games with long ROI cycles.
• Proven track record in launching new UA channels and testing unconventional traffic sources.
• Experience building retargeting and CRM campaigns to boost LTV.
• Basic understanding of data science/ML for BI collaboration and improving predictive models.
• Active involvement in creative strategy development with a structured, idea-driven approach.
• Experience working with external agencies and vendors, building strategic partnerships.
• Skills in long-term financial and strategic planning.
• Experience scaling UA teams and building departmental structure.

Why Join Us?

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.