Head of Product / Lead Product Manager

На данный момент CPO.

Мои компетенции и опыт

EXPERIENCE

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CPO | Oct 2024 — Sep 2025

Multi-category Marketplace · Seed stage

• Joined shortly after launch to build the product function for a seed-stage marketplace in Kazakhstan;
• Helped scale average daily GMV ~6–7x;
• Improved repeat purchase rate from ~5% to ~30%, helping turn more first-time buyers into returning customers;
• Increased seller activation ~4x, from ~10% to ~40%, by improving onboarding and reducing friction for new sellers
• Built the company’s first product operating system, including analytics foundation, metric-based
  prioritization, annual planning and quarterly roadmaps.

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Head of Product (Search) | Jun 2021 — Aug 2024

• Led Ozon’s Search domain across 30M+ users, 70% of marketplace traffic, and hundreds of millions of queries.
• Owned product strategy for Search, Recommendations, and Monetization in one of the company’s most critical business areas.
• Delivered ML-driven ranking, personalization, suggestion, and filter-quality improvements measured through experimentation and core product metrics.
• Balanced relevance, conversion, ad revenue, seller transparency, UX, and system load in a high-scale multi-objective environment.
• Built discovery experiences for major verticals including Fresh, Auto, Travel, Fintech, Global, and Premium.
• Managed 8 PMs, 10 Data Scientists, product analysts, design, and 150+ engineers.

Avito

Product manager | Mar 2020 — Apr 2021

• Long-term product vision (3-years-strategy, product traction model, features prioritization approach), “green light” for strategy from C-level;
• Formation of a team working with 2 streams:
• Buyer search experience:
• New search filters → conversion search-to-contact: +1.3%;
• Upgrading navigation, deeper navigation tree → conversion search-to-contact: +0.4%;
• Attribution platform - for making upgrade buyer search experience real:
• Сreating a chain of services for making attribute changes faster (item-updater, migrator, etc) → Reduced time: x8;
• Upgrading sellers' submitting flow → new approach to collecting and storing information;

Qlean

Product manager | Sep 2018 — Feb 2020

• Loyality stream: 2nd month retention increase (17%→26%) by changing reactivation scheme (reactivating inactive users);
• Monetization stream: reduced retention cost (-15% month-to-month) by creating new loyality program (discounts→cashback);
• Qualitive researches: >30 custdevs, >20 ux-tests;
• Creating product vision (web+app);

Product Analyst | Mar 2018 — Sep 2018

• Creating a dashboard system for the regular needs;
• Searching for growth areas and launching A/B tests:
• Cohort analysis and launching tests for retention cost optimization (retention cost monthly: -2.5%)
• Analysis of main customers’ churn reasons and solution generating (2nd month retention: +6%)
• Estimating product features potential (ROI calculator);

Deloitte

Consultant | Oct 2015 — Mar 2018

• Implementation of B2B solutions (ERP, SRM)
• Deloitte Top 5% Employees, SAP Certified Specialist (Procurement Processes)
• 3 successful full cycle projects
• Optimizing business processes schemes. Reduced costs by нужен доступ к резюме
• Bottleneck analysis. Reduced the procurement process time: х3.
• Managed outsourse dev team.

EDUCATION

Master: Corporate Information Systems

Higher School of Economics | 09/ нужен доступ к резюме /2017

Bachelor: Business Informatics

Higher School of Economics | 09/ нужен доступ к резюме /2015