Content Marketing Lead / Senior Content Editor

На данный момент Content Lead.

Мои компетенции и опыт

I'm a content leader with 8 years in Tech. Scales organic traffic, builds high-performing teams, and cuts production costs with GenAI and data-driven workflows. 

That's what I've done in the last three years:

• Led a team of up to 15 copywriters, providing comprehensive briefs for creating various types of marketing content.
• Grew a fintech client’s Telegram channel 100% ( нужен доступ к резюме → 11K) in 5 months through persona-driven topics and A/B testing.
• Halved article production time by building GenAI prompts; 60%+ of output SEO-optimized.
• Drove 94% employee engagement and held attrition to 10% by coaching engineers to publish domain articles. For instance, Blockchain: From Theory to Use in Real Projects and 11 Questions About Data Engineers.
• Lifted average articles reach from 12K to 25K views on the blog on нужен доступ к резюме via keyword research. 
• Launched Confluence knowledge base that cut support queries 2–3× for relocated engineers.
• Managed $20K ad campaigns on media; hit 3–5% CTR and < $ нужен доступ к резюме CPC.
• Saved 80% editorial cost by repackaging long-reads into high-performing social assets (check out Salesforce).

I am currently living in Serbia.