Product designer

На данный момент Lead product designer.

Мои компетенции и опыт

Hello! My name is Varvara Belousova. I am a Senior Product (UX/UI) Designer with 4+ years of experience, specializing in creating complex B2B/B2C SaaS platforms and interfaces for international audiences. I have a full design cycle, from research and strategy to launch and metric optimization. I have worked in fintech, AI startups, and low-code platforms.

Key achievements

• Launched B2B fintech SaaS “Decision Flow” with 10+ features that increased customer LTV by 40%.

• Increased conversion by 27% and MRR by 11% in AI product “AI Boost” through redesign of key user paths.

• Created design systems for 4+ products, accelerating development by 25-35%.

• Raised NPS from 38 to 72 points through in-depth interviews, usability tests, and data-driven optimization.

How can I help your business

• Design and improve a complex product (Web/iOS/Android) with a focus on key metrics

• Implement a scalable design system to speed up development

• Conduct UX research and A/B tests to increase conversion and user retention

• Optimize user paths based on data and behavioral metrics

Portfolio and contacts

Detailed cases and projects: нужен доступ к резюме

Telegram: нужен доступ к резюме

Email: нужен доступ к резюме

LinkedIn: Varvara Gord