CMO / Head of Marketing

На данный момент Chief Marketing Officer (CMO).

Мои компетенции и опыт

Marketing leader with 17+ years of experience driving the growth of globally recognized FMCG brands in the toys, games, and alcohol categories. Proven expertise in brand building, strategic development, and new product launches at both local and regional levels across diverse markets, including USA, EU and CIS markets. Skilled in analytics, problem-solving, and leading teams of 10+ professionals, with a strong track record of delivering impactful results in competitive industries. Experienced in Brand Management, Trade Marketing, and Event Management. Passionate about creating premium brand experiences, optimizing customer engagement, and driving exceptional industry conversion through innovative strategies and channel-focused marketing initiatives.

нужен доступ к резюме – present Cosmodrome Games, нужен доступ к резюме

Head of Marketing

Leading a high-performing team of 13 marketing professionals at one of the top board game publishers in Russia. I am leading international expansion and establishing Cosmodrome Games as a key global player.

Key achievements include:

▪ Leadership and Team Management: Built and managing a cohesive marketing team, fostering a culture of creativity and data-driven decision-making to achieve outstanding results.

▪ Analytics Implementation: Designed and implemented an effective company-wide analytics system, enabling smarter decision-making and improved performance tracking.

▪ E-commerce Growth: Spearheaded a +240% increase in e-commerce sales over three years through targeted strategies, optimized campaigns, and enhanced customer experiences.

▪ Strategic Development: Developing and executing long-term strategies for the company and its flagship brand, ensuring sustained growth and market leadership.

▪ International Market Expansion: Successfully launched the company's products on Amazon in the нужен доступ к резюме market, establishing a strong presence and driving significant sales growth.

▪ Global Partnerships: Strengthened collaborations with international partners across the нужен доступ к резюме , Europe, and Japan, expanding the company's global footprint and building lasting relationships.

▪ Product Innovation: Leading the development of new products, from concept to market, ensuring alignment with consumer trends and company objectives.

▪ Market Adaptation: Leading international rollout of Cosmodrome games brands, ensuring alignment with consumer trends and regional market specifics and demands.

Through innovative strategies and a focus on results, I am consistently delivering exceptional growth and established the company as a major player in the global board game industry.

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Senior Brand Manager / Brand: Hennessy

Managed key brands in the Hennessy portfolio, including Hennessy Very Special (VS) and нужен доступ к резюме

I was responsible for driving the growth and strategic development of key brands in the Hennessy portfolio, including Hennessy Very Special (VS) and нужен доступ к резюме I successfully repositioned Hennessy VS to appeal to a younger audience aged 21–30, cultivating a new generation of cognac enthusiasts, while defining the local positioning of Hennessy нужен доступ к резюме within the brand portfolio. A key focus was increasing the On-Trade (HoReCa) channel share, which contributed to overall market expansion.

I developed and executed integrated marketing campaigns encompassing BTL, PR, and influencer management, ensuring global initiatives were effectively adapted to the specific needs of the Russian market. Collaborating with external agencies and internal teams, including On-/Off-Trade Sales and the European brand team, I delivered cohesive strategies that strengthened brand positioning. I also implemented comprehensive competitor analysis and financial reviews to proactively address risks and optimize forecasting accuracy, while driving channel strategy and joint business planning with key accounts.

These efforts led to significant achievements, including +20% year-over-year sales growth for Hennessy Very Special (+60% in On-Trade and +16% in Off-Trade) and the successful launch of the Hennessy VS x Vhils Limited Edition with a 360° activation program. For Hennessy нужен доступ к резюме , I achieved +20% year-over-year growth (+25% in On-Trade and +8% in Off-Trade) and established a clear on-trade positioning strategy. My tenure was marked by leveraging data-driven insights, fostering innovative campaigns, and creating strategies that elevated Hennessy’s presence and relevance in the Russian market.

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Brand Manager Russia & Poland / Brands for Boy

At Hasbro, I drove major brand growth through strategic planning, market adaptation, and innovative marketing execution. I managed localization of global strategies, multi-channel campaigns, sales forecasts, and partnerships with retailers, agencies, and TV channels.

Key achievements:

▪ NERF sales in Russia +440% over three years (+50% in 2017, +68% shelf sales).

▪ Transformers sales doubled in 2014, +60% in 2015, +34% shelf sales in 2016.

▪ Developed local communication guides later adopted globally.

▪ Led repositioning for Transformers Brands (Generations, PlaySkool, and PlaySkool Heroes), adapting them to local markets.

▪ Launched Poland’s first digital promotion for kids, integrating a localized website, social media, competitions, and e-retailer partnerships.

▪ Established Hasbro’s first local collaboration with Cartoon Network Poland, launching an interactive Yo-kai Watch digital campaign with a dedicated website and competition.

▪ Recognized with Hasbro EU & Global awards for "Transformers 4 Movie" and "Nerfing in Schools", plus multiple honors at international marketing festivals.

Through data-driven insights and creative execution, I successfully scaled brand performance and delivered impactful campaigns across markets.