Lead Product Designer, Head of Design

На данный момент Lead Product Designer.

Мои компетенции и опыт

Business-oriented product designer and leader with 15+ years of design experience and 5+ year in in fintech, crypto, and

Web3 product design. Proven track record leading design in complex crypto trading platforms, decentralized finance

(DeFi) tools, and fintech applications. Skilled in end-to-end product design, design systems, user experience strategy, and

scalable team leadership. Experienced in delivering high-impact UX/UI solutions that optimize trading workflows, reduce

clicks, and enhance user engagement on web and mobile platforms. Expert in Figma, prototyping, user research, and

cross-functional collaboration.

EXPERIENCE

Founding Designer at Whitelist Capital Jul нужен доступ к резюме Sep 2025 · 2 yrs 3 mos

Founded and leaded product design in a crypto fintech platform and trading terminal for scalper crypto trading. The

product has extreme complexity and the most challenging UX tasks I've ever faced. Scalping is a specific trading strategy

with very short timeframes, huge numbers and literally milliseconds that matters.

• Built a flexible and scalable design system based on variables and tokens

• Designed flagship features with up to 5x fewer clicks compared to competitors

• Created industry-leading solutions for complex functions with up to zero clicks required

• Reduced front-end dev cost by 30% through upgrading processes, approach and tools

• Reduced product hardware load up to 20% with design changes and design optimisation

• Significantly reduced design system work cost by building cross-platform and cross-product design systems.

• Embedded research and design vision into strategic planning

• Set several new UX standards in scalping trading domain

[Project work] Product Design Consultant at PUNCH Apr нужен доступ к резюме Dec 2023 · 8 mos

PUNCH is a startup focused on music social network, where artists were creating and publishing short music clips. Like

Tik-Tok, but for semi-pro artists. My role was to develop UX design strategy, consult the team in UX and UI aspects, bring

best UX practices, solve the most complex UX cases, and build intuitive design solutions.

• Simplified several existing features UX, reduced number of clicks up to 2x less

• Built several new flagship features. Indirect, but measurable product metrics increase.

• Implemented “simplicity first” UX design approach

• Improved processes and tools, reduced design-to-development friction, thereby lowering development cost

Head of Product Design at Epharmacy Sep нужен доступ к резюме Sep 2023 · 1 yr 1 mo

Headed up Design Team of 10+ UX designers in large pharmacy e-com: web and mobile client sides, back office,

administration portal, partner service and logistics portal.

• Built a detailed design department roadmap with measurable goals and detailed steps

• Created maturity matrix of the design department

• Reworked and improved matrix of competences, replaced common skills list with actual skills required

• Reconfigured the design team, improved and set up the processes, thus lowered design cost by up to 30%

• Implemented system design approach and founded a modular, scalable design system• Created multiple design guidelines, design approaches and design-related processes

Head of Design at Tango Live Jun нужен доступ к резюме Oct 2022 · 2 yrs 1 mos

Tango Live is one of the leading live streaming platforms with over 400 million users. Starting with a team of only 3

designers, I built a top design team of 15+ highly skilled designers in 4 countries. In addition to leadership, I got my hands

on the most complex UX/UI features, design system, and branding, which led to product and business metrics growth.

• Built from scratch a senior team of 15+ top-notch designers

• Full redesign of the mobile app, that led to design-related metrics growth

• Designed intuitive and simple UX for 10+ features, improved app usage and metrics

• Designed and implemented numerous zero click UX solutions

• Replaced the outsourced motion design team with a well-built in-house team and got significant design quality increase

• One of the flagship features made 10x feature revenue increase with only design changes

• Modular and scalable design system built from scratch. Over 1000 components and multiple guidelines.

• Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%

[Project work] Senior IC Product Designer at Scantek May нужен доступ к резюме Jun 2020 · 1 yr 1 mo

Scantek is an Australian real-time ID verification B2B service. I worked on UX/UI designs for mobile app, client and broker

sides, web desktop admin dashboards and analytics portal. In a row with product design, I worked on most of the other

designs: flows, diagrams, schemes, graphic design, etc. The challenge was to wrap complex processes into a simple user

flow and make UX easy-as-possible.

Head of Design at Digital Ecosystems Design Team Lead at Digital Ecosystems Mar нужен доступ к резюме Mar 2020 · 6 yrs

Mar нужен доступ к резюме Mar 2014 · 1 yr 1 mo

The company had a full cycle of apps production and publishing in most of the categories: business, tools, entertainment,

education, games, etc. Started as a team leader of 5 designers in 2013, I become the head of a department of 50+

designers.

• 10+ flagship apps, in total 100+ million installs on App Store and Google Play

• 5+ Featured by Apple apps on Appstore

• Top ranked apps in categories, App Store and Google Play (tiers 2 and 3)

• Built from scratch and managed a large team of over 50 designers

• Set up efficient design processes and tools to manage 100+ design department tasks per day

• Designed 20+ apps, supervised design of dozens of apps

• Built several cross-product and cross-platform design systems

Lead Designer at Litvice Jan нужен доступ к резюме Mar 2013 · 1 yr 3 mos

Leaded design in RPG mobile and web game project, both UX/UI and art design. The main challenge was an

unpredictable user behaviour due to device specifics has taught me to believe in data only. This was my first role as a

leader. I was responsible for reviewing and tech interviews of candidates, and then mentoring of two new designers.

• Designed the most part of UX/UI and graphic design.

• Significantly improved webpage performance with design approach of image assets

• Created a .png automatic assets generator which output 4000 combinations for one character

UX/UI Designer at Elance Jan нужен доступ к резюме Dec 2012 · 2 yrs

UX/UI and Web Design at Elance platform. I've provided design services in a wide range of disciplines: Web and UX/UI

design, branding and identity, graphic design, presentations, infographics, etc.

Web Designer at Academ Media Nov нужен доступ к резюме Mar 2011 · 2 yrs 5 mos

Work in an web agency. I worked on web sites, apps UI, graphic design, games, branding and animations.SKILLS

Product Design & UX Strategy (Fintech, Crypto, Web3, DeFi); Design Systems & Scalable UI Frameworks; Figma,

Prototyping, Wireframing, User Research; Trading Terminal UX, Blockchain User Flows, Wallet UX; Data-driven Design,

A/B Testing, Usability Testing; Team Leadership, Design Operations, Cross-functional Collaboration; Visual Design,