Head of Marketing

На данный момент Head of Marketing.

Мои компетенции и опыт

I’m a Head of Marketing with 9+ years of experience in digital marketing, performance, and brand growth with a strong focus on the gambling, iGaming, and betting industries.

I specialize in user acquisition (UA), retention strategies, and FTD optimization, driving sustainable growth across international markets including Russia, CIS, Eastern Europe, the Baltics, Mexico, and South Asia.

Key expertise:

— Performance Marketing: Multi-channel acquisition and scaling strategies for iGaming and sportsbook platforms.

— GTM & Product Launch: Entering new markets with localized creatives, funnels, and regulatory compliance.

— Affiliate & CPA Marketing: Managing large affiliate networks and optimizing acquisition costs.

— Analytics & LTV Optimization: Building data-driven funnels and enhancing ROI using Power BI, Tableau, GA, and Metrika.

— Team Leadership: Leading distributed teams and setting up cross-functional workflows in fast-paced environments.

Worked with platforms like Google Ads, Meta Ads, TikTok Global, YouTube, RTB, CPA networks, and advanced CRM systems.