Brand Marketing manager

Мои компетенции и опыт

Senior Brand Marketing Manager with 8 years in go-to-market strategies in tech. I've launched and scaled several products at Yandex, including SaaS solutions for SMEs. Managed cross-functional teams and led 360° campaigns from strategy to execution. The results: tripling the client base for a new product, increasing brand awareness by 35%, and delivering 20k+ leads.

I love taking a complex product, understanding what people need through research, and turning insights into compelling messaging that makes sense for real customers, across both B2C and B2B contexts. I value working with products that have an impact on people's lives.