Product Marketing Manager

На данный момент Product Marketing Manager.

Мои компетенции и опыт

FamiLami (~2 years), Product Marketing Manager | Growth Marketing Manager

Mobile app helping families organize daily tasks and motivate children through gamification.

Responsibilities
𒊹 Owned product marketing and growth strategy across acquisition, activation, retention, and monetization.
𒊹 Designed and scaled Web2App, Web2Web, and Telegram-based funnels.
𒊹 Led pricing, paywall, and offer experiments in close collaboration with product and analytics.
𒊹 Managed external contractors (media buyer, video editor, actors).

Key Results
𒊹 Scaled paid acquisition across Google Ads, Meta, TikTok, Unity, reducing CPI & CAC by 25%.
𒊹 Grew paying users from 0 → 4,000+.
𒊹 Ran 60+ A/B tests (creatives, landings, pricing), increasing conversion rate by 20%+.
𒊹 Improved retention by 15% via new onboarding and funnel mechanics.
𒊹 Increased LTV by 114% through customer insights and monetization experiments.
𒊹 Built automated cross-channel analytics stack (Amplitude, Adjust, Firebase).
𒊹 Executed influencer & partnership campaigns, boosting reach and engagement by 30%.
𒊹 Achieved Top-10 iOS & Android Lifestyle category via ASO optimization.

Rusprofile (~1 year), Product Marketing Manager

Large B2B platform for business analytics and company data.

Responsibilities
𒊹 Owned product positioning, messaging, and lifecycle marketing.
𒊹 Worked with CRM, product, and analytics teams to reduce churn and grow LTV.
𒊹 Conducted market and customer research to refine segmentation.

Key Results
𒊹 Increased LTV by 22% via referral and re-engagement programs.
𒊹 Reduced churn by 12%, increased engagement by 18%.
𒊹 Improved CRM performance: email open rate +25%, CTR +18%.
𒊹 Increased targeting accuracy by 20% through CustDev & segmentation.

Skillbox (~2 years), Product Marketing Manager

EdTech platform. Owned GameDev & Marketing education direction.

Responsibilities
𒊹 Led product launches, GTM strategy, and growth experiments.
𒊹 Owned landing pages, funnels, CRM communications, and pricing tests.
𒊹 Worked closely with product, analytics, and content teams.

Key Results
𒊹 Increased landing conversion by 5–45% through 100+ A/B tests.
𒊹 Improved ROMI up to +200% by funnel and channel optimization.
𒊹 Launched 15+ courses and MVPs with 2–3 week validation cycles.
𒊹 Grew student base by 30% and revenue by 25%.
𒊹 Boosted engagement by 45% via personalized CRM and lifecycle flows.
𒊹 Increased organic traffic by 40% (SEO & content).

VTB Bank (PJSC) (~2 years), Product Marketing / Growth Marketing (FinTech)

One of the largest banks in Russia (investments, credit, B2B products).

Responsibilities
𒊹 Worked on acquisition and monetization of financial products in close alignment with product and analytics teams.
𒊹 Optimized value propositions, funnels, and channel mix.

Key Results
𒊹 Managed ₽6B+ annual marketing budget.
𒊹 Acquired 144,000+ new users, exceeding plan 2×.
𒊹 Reduced CAC by 20% through data-driven optimization.
𒊹 Helped move the brand from #5 → #2 among major investment brokers.