Senior marketing manager

На данный момент Growth / Digital Marketing Lead.

Мои компетенции и опыт

Senior Marketing Manager with 11+ years of experience across IT, SaaS, FMCG, MedTech, and service industries.

I specialize in developing and scaling marketing strategies — from market research, positioning, and value proposition to building acquisition funnels that drive traffic growth, lead generation, and revenue impact.

Experienced in product and growth marketing, combining performance channels, SEO, and content marketing to achieve measurable business results.

Proven track record of leading cross-functional teams and collaborating with product, development, and sales to bring marketing initiatives from strategy to execution.

Strong analytical mindset with a data-driven approach to decision-making, working with key marketing metrics including CPL, CAC, LTV, ROMI, and conversion rates.