Head of marketing

На данный момент Head of marketing.

Мои компетенции и опыт

Head of Marketing

Adskill ( нужен доступ к резюме )
Sep 2024-Present (1 year 2 months)

• Developed and executed comprehensive marketing strategies to drive growth and brand awareness across multiple channels.
• Launched a new In-App performance agency brand
(built the brand platform from scratch: value proposition, communication style, and visual identity).

• Developed a go-to-market strategy including competitive analysis, core USP creation, and product direction.
• Implemented AI-driven tools and automation systems to enhance client communication, lead nurturing, and campaign optimization.

• Managed paid traffic acquisition channels (Google Ads, Meta, programmatic, etc.) to ensure strong performance and ROI.
• Launched a PR strategy with a strong focus on major industry events: SiGMA, iGB, SBC, Affiliate World


• Managed marketing budgets and ensured effective allocation of resources across digital, content, and performance channels.

Head of Marketing (Global department)

Retail Rocket Group (SaaS platform) Aug 2022-Sep нужен доступ к резюме years)

• Leading paid traffic for B2B (EMEA and USA markets)
• Managed marketing budgets and ensured effective allocation of resources across digital, content, and performance channels
• Developed GTM strategies designed specifically for high-risk industries
• Organization and implementation of marketing activities and events;
• Coordination and optimization of customer interaction processes;
• Managed performance metrics: LTV modelling, ARPU/ARPPU analysis, retention frameworks, ROAS optimization;
• Set up targeted inbound funnels for financial products with qualification steps tailored to regulated verticals.

Head of Marketing

Digital Wave Technology
Jun 2020-Aug нужен доступ к резюме years 1 month)

• Designed go-to-market strategies for Tier-1 and Tier-2 regions, considering regulatory nuances and acquisition cost patterns.
• Organization and implementation of marketing activities;
• Developed communication frameworks for interacting with neobanks, payment apps, investment platforms • Analyzed website traffic and user behavior using Google Analytics to improve conversion and engagement metrics.

•SEO activities to enhance organic visibility and search performance
• Build an End-to-End analytics;
• Developed market positioning tailored to Fintech: compliance-ready messaging, trust-driven communication, and a focus on user value and security.

Marketing Manager

Communications LTD
Jun 2019-Aug нужен доступ к резюме year 2 months)

Developed lead generation channels from scratch, including partnerships with email marketing providers and leasing transaction aggregators.
Created communication strategies and content for lead generation campaigns.
Produced training materials, sales collateral, and merchandise, and organized motivational contests for partners and clients.

Conducted target audience segmentation and profiling of key decision-makers and influencers; developed tailored value propositions for different segments and designed detailed Customer Journey Maps with ongoing A/B testing.
Participated in the development and launch of new company products.

Managed social media presence across Facebook, Instagram, VK, and YouTube — including content creation, visual design briefs, and performance analytics.
Analyzed website traffic and user behavior using Google Analytics to improve conversion and engagement metrics.

SEO activities to enhance organic visibility and search performance.

Loyalty Manager

Citi
Oct 2015-May нужен доступ к резюме year 8 months)

Managed the bank’s loyalty program, ensuring smooth operation and consistent engagement with customers.
Identified, sourced, and attracted new partners to expand program benefits and enhance customer value. Conducted negotiations with potential and existing partners to establish mutually beneficial collaborations. Planned and executed promotional campaigns to drive customer participation and increase program visibility.

Developed internal corporate proposals to integrate loyalty initiatives with broader business objectives. Organized and coordinated events for clients, enhancing engagement and strengthening brand loyalty. Generated detailed reports and analyses to track program performance, partner activity, and campaign effectiveness.

Maintained accurate program documentation and compliance records