Creative Producer/Creative Manager

На данный момент Creative Producer.

Мои компетенции и опыт

Creative Producer – Mobile Game & Lifestyle App | May 2025 – Present| Remote (~ 1 year)

Indie mobile studio (Idle / Puzzle Hybrid - casual game, wellbeing app)

Creative lead for two parallel mobile products: a casual mobile game (early launch testing) and a lifestyle/wellbeing app.

• Market & competitor research using Sensor Tower and AdHeart.
• Produced 30+ creative concepts for the game, which formed the basis for early testing and the subsequent redesign phase (assets under NDA).
• Identified high-performing creative directions with CTR benchmarks above genre averages.
• Generated UA creatives (video + static) for Meta A/B testing and evaluated performance with the UA Manager.
• Developed value-driven creative concepts for the wellbeing app (sleep, mood, productivity, daily rituals).
• Used ChatGPT, Freepik, and Perplexity for rapid prototyping, accelerating the idea-to-test cycle through an AI-assisted workflow.

Creative Producer – Findmykids | Feb 2025 – Jan нужен доступ к резюме year)

Findmykids – #1 Kids GPS Tracker App

Performance-driven creative production for a global family-safety and parent control mobile ****app.

• Complete UA creative cycle: ideation – scripting – production – launch – analysis.
• Collaborated with UA and Motion teams on scaling creative testing.
• Competitor analysis via Sensor Tower & AdHeart.
• A/B tests on Meta, working with CTR, CPM, CPC, CPI, ROI.
• Built and maintained a Creative Concept Matrix.
• Led brainstorms and managed cross-functional input.
• Collaborated in English with international teams and external UGC creators through Fiverr to produce performance-oriented ad content.

Achievements:

• Tripled monthly creative output with structured creative matrix.
• Introduced AI-assisted scripting & prototyping, speeding up delivery.
• Improved creative quality benchmarks through global competitor research.
• Developed a structured naming system for UA creatives, enabling clear iteration tracking and faster analysis across Notion and analytics tools.

Creative Producer – TheSoul Publishing | Jul 2023 – Jan 2025 | Remote (1.5 years)

TheSoul Group is a leading creator business platform positioned at the center of the creator industry

Produced and scaled animated content for global YouTube channels.

• Led full-cycle production: idea – script – illustration – animation – publishing.
• Incorporated mobile-game trends and gameplay-style hooks into animated content to boost engagement.
• Managed international teams of 20–30 creatives (writers, illustrators, animators, VAs, sound designers).
• Oversaw multiple channels (300K– нужен доступ к резюме + subscribers).
• Analyzed YouTube Analytics (CTR, retention, drop-off).
• Managed budgets & unit economics.
• Maintained communication with American partners on monetization deals (all in English).
• Delivered high-volume content under tight deadlines.

Achievements:

• Increased channel revenue 6× by restoring a failing project and securing a successful US partnership deal.
• Owned all communication with US partners: weekly calls, content reviews, negotiations (in English, evening time zones).
• Grew channels from low-performing to hundreds of thousands of subscribers and hundreds of millions of cumulative views.
• Cut illustration costs 2–3× and animation costs 2× through pipeline restructuring. Stabilized production for two additional channels received during internal restructuring.
• Maintained 100% on-time publishing via improved processes and scheduling.
• Introduced a structured approach to lore-building and script development, improving story depth and retention.

Projects: MEOWJI, Slick Slime Sam Song, Ted e Pet.

Illustrator & YouTube Development Manager – TheSoul Publishing | Feb 2020 – Jul 2023 | Remote (3.5 years)

Worked across illustration and channel development, contributing to both visual production and strategic growth of YouTube channels.

• Created high-performing YouTube thumbnails optimizing CTR.
• Designed characters, environments & visual styles for animated formats.
• Mentored junior illustrators and ensured style consistency.
• Improved channel packaging via trend research and analytics.
• Developed titles/thumbnails/descriptions to increase click-through rates.
• Provided art direction for content positioning & brand consistency.