Chief Product Officer Product Director Head of Product

Текущий статус/должность: Product Director B2B SaaS.

Мои компетенции и опыт

Contacts: TGvptsk.

Product executive with 15+ years of experience building and scaling digital products in fintech, e-commerce, mobile, and B2B SaaS. Co-founder of Forward - Russia’s first consumer electronics subscription platform RUB нужен доступ к резюме portfolio, multi-year hypergrowth phase, нужен доступ к резюме + retail points. Focused on end-to-end product and business ownership: from discovery and unit economics to launch, scaling, and P&L results. 

Senior product executive with proven experience reporting to CEOs and Boards and leading cross-functional teams.

Experience

Product Director B2B SaaS | ATG | September 2024 – present

ATG is a commercial vehicle and spare parts distributor with a federal service network. Responsible for establishing and scaling a new digital services division and B2B SaaS platform for fleet management. 

Reports to: CEO | Team: 8 FTE (Product, Engineering, Analytics, IT)

• Established P&L and led discovery and unit economics validation, securing approval for a 5-year business case, pricing model, product roadmap, and OKR framework.
• Launched the platform from zero to pilot in 6 months by prioritizing MVP scope and delivery sequence, enabling operational break-even 4 months ahead of plan.
• Took ownership of vendor strategy and delivery model, restructuring suppliers and contracts, cutting CAPEX by 28% while preserving scalability and future roadmap flexibility.
• Expanded product value proposition with a predictive maintenance module, validating ROI in a 30-day pilot and driving a 136% increase in revenue per customer.
• Accelerated delivery efficiency by introducing AI-assisted development workflows (GitHub Copilot, ChatGPT, BMad), boosting team velocity by 20–25%.

Co-Founder & CPO | Forward (Home Group) | October 2017 – August 2024

Forward is Russia’s first fully digital B2B2C fintech subscription platform for consumer electronics, combining leasing, POS credit, trade-in, and automated retail incentive programs.

Reports to: CEO | Board | Team: нужен доступ к резюме FTE + 6 contractors)

• Defined and governed full product and business P&L, setting product strategy, roadmap, OKR, analytics, and go-to-market approach, scaling the platform to a RUB нужен доступ к резюме portfolio and 4,000+ retail points.
• Designed and scaled the subscription business model from launch, driving a multi-year hypergrowth phase during the core growth period.
• Built and launched Forward Pay, a mobile POS credit application with AI-based price scanning and QR payments, capturing 30% of a key partner’s total credit turnover.
• Led data-driven UX and checkout redesign (50+ A/B tests), driving 4x conversion growth (1.3% to 5.2%) and improving unit economics.
• Implemented fraud prevention and compliance stack (Sumsub, IDX, Knox MDM), lowering risk from 13% to 5.2%.
• Led international expansion to Kazakhstan (TechnoDom, Mechta), generating a RUB 400M portfolio within 2 years.

Business Development & Product Management Lead | Samsung | October 2012 – October 2017

Reports to: Marketing Director | Team: 5 FTE

• Owned product marketing strategy for tablets and cameras and led customer data initiatives, enabling data-driven targeting and reducing advertising costs by 18%.
• Designed and launched a loyalty program, reaching 64% of the target audience within 7 months and later adapted globally.
• Led 360-degree campaigns for Galaxy tablets, achieving #1 market share and boosting purchase conversion by 26%.
• Performed audience and competitor analytics and A/B testing, improving campaign ROI by 43%.
• Built a partner ecosystem with 32 partners, contributing to an NPS of 84%.

Earlier Experience

Product & Brand Lead | Nikon | November 2010 – October 2012

• Led end-to-end launch of the Nikon 1 system camera line, securing #2 market share within 3 months.
• Doubled sales of Nikon Sport Optics, expanding distribution by 10% and increasing shelf share from 12% to 27%.

Head of Product Management | MDM | June 2009 – November 2010

• Led assortment and pricing strategy for 6,000+ SKUs; improved gross margin by 15% and profit by 12% YoY

Business Development Manager | Rencredit | January 2008 – December 2008

• Successfully developed and launched an agent sales channel for banking products from scratch within 6 months.
• Achieved second place in sales volume within 3 months after launch.

Technical Auditor | IKEA | September 2001 – January 2008

• Reduced claims from the company’s two largest suppliers by 5 times through quality system improvements and production line optimization.
• Reduced purchase prices of goods from partner enterprises by an average of 3.2% annually through continuous process improvements.

Core Competencies

Product Lifecycle Management: Discovery • Product Roadmap • OKR/KPI • Delivery • Product Analytics • A/B Testing

Strategy & Economics: Product Vision • P&L Ownership • Unit Economics • Business Model Design • Monetization • Pricing

Launch & Scale: 0-to-1 Launch • Go-to-Market • International Expansion • Platform Scaling

Delivery & Execution: Agile • Scrum

Leadership: Cross-functional Teams • Stakeholder Management • CEO / Board Collaboration • Vendor Negotiations

Domains: Fintech • E-commerce • SaaS • Subscription • Mobile • B2B2C • Leasing • Payments • CDP / Martech

Tools: Jira • Confluence • Monday • Figma • Amplitude • Miro • GPT • GitHub Copilot • Claude • Perplexity

Education

Enterprise Management | Institute of business, psychology and management | September нужен доступ к резюме June 2009 

Microelectronic Engineering | Moscow Aviation Institute | September нужен доступ к резюме June 2002