Creative Producer / Content Lead

На данный момент Creative Producer / Content Lead.

Мои компетенции и опыт

Creative Producer with 4+ years of experience across Big Tech and media, specializing in content ecosystems, UGC strategy, and brand-driven creative production. Proven track record of scaling content operations, building creator communities, and delivering high-impact campaigns for global-facing brands. Combines strategic thinking with hands-on execution across content, partnerships, and cross-functional teams.
 

Work Experience

Creative Producer (Content, Community & Partnerships)

VK — “Prostor” Creative Platform
Apr 2025 – Dec 2025

Led content strategy, creator ecosystem growth, and partnership development for a digital platform supporting emerging creators in media, design, and content production.

• Designed and scaled a content production system (processes, pipelines, quality standards), enabling consistent output of ~200 content units/month
• Built and managed a creator community of 360+ members, ensuring continuous UGC inflow and platform engagement
• Increased key engagement metrics (views, retention, engagement rate) by 60% in 6 months through iterative content testing and format optimization
• Developed and executed 360° digital campaigns, vertical video strategies, online марафоны (1,200+ participants), and branded special projects
• Led cross-functional collaboration across product, marketing, SMM agencies, and community teams
• Managed partnerships with brands such as Yandex Travel, Ozon Travel, Flowwow, from concept to execution
• Owned budget planning and reporting across projects (€500–€35K range)
• Conducted audience analysis and implemented data-driven content improvements and feedback systems

Creative Producer (Brand Collaborations & Merch)

MTS (Mobile TeleSystems)
Oct 2024 – Apr 2025

Developed and executed brand-led creative initiatives, partnerships, and merchandise lines for one of the largest telecom brands in the region.

• Conceptualized and launched brand campaigns and collaboration projects aligned with brand strategy and business goals
• Initiated and executed cross-brand partnerships ( нужен доступ к резюме , Poizon Drop), managing full-cycle production
• Produced capsule merch collections (from concept to launch), collaborating with high-end creative teams
• Led photo and video production, including concept development, team assembly, and quality control
• Ensured brand consistency across all visual and communication outputs
• Coordinated internal teams and external vendors across multiple creative streams

Result:

• Successfully launched 3 merch collections, integrated into internal brand culture and used by top management

Founder / Editor-in-Chief / Producer

“Podtext” Media Project
Nov 2020 – Dec 2023

Founded and scaled a social-impact digital media platform focused on culture and self-expression.

• Built the media product from scratch: positioning, editorial strategy, and content formats
• Produced and launched video formats and special projects (podcasts, video series, branded collaborations)
• Led partnerships (including collaboration with RANEPA) and managed stakeholder relationships
• Organized online and offline events, from concept to promotion
• Managed and scaled a creative team of up to 8 people (design, video, editorial)

Results:

• Developed a sustainable content platform with engaged audience and recurring formats
• Produced a video series (20K+ views) recognized in Setters open call нужен доступ к резюме
• Launched “Drama Club” video podcast reaching 15K+ views

Skills

Strategy & Growth:
Content Strategy, Creative Strategy, Media Product Development, UGC & Social-First Content, Community Building

Production & Execution:
Creative Production, Campaign Management, Video Production, Branded Content, Merch Development

Business & Collaboration:
Partnerships & BizDev, Cross-functional Leadership, Stakeholder Management, Negotiation

Analytics & Optimization:
Audience Insights, Performance Analysis, Hypothesis Testing, Data-driven Iteration

Tools & Domains:
Digital Marketing, Brand Communications, Vertical Video, Trend Analysis, Scriptwriting

Education

Bachelor’s Degree in Law (International Law & Global Integration)
Russian Presidential Academy of National Economy and Public Administration (RANEPA)

Bachelor’s Degree in European Public Law
European Law and Governance School

Additional Information

Languages:

• English — C2 (Fluent)
• Spanish — B1
• Russian — Native