Product Marketing Manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7K apps, process $1B+ in-app subscriptions a year, and have been consistently growing for the last 2 years. Our team consists of more than 60 committed and product-driven people who like challenging tasks. Top investors including 500 Startups, and Surface Ventures back us.

As the first Product Marketing Manager at Adapty, you will play a crucial role in owning Adapty’s story, ensuring that we speak the language of our customers. This is a foundational position with leadership opportunities as the team grows.

In this role, you will…

• Develop content strategy and tactic content plans based on Adapty product value, interests of the audience and competitive environment for several marketing channels including website blog, social media, email, events, etc
• Own our website. Ensure our website is always updated with the new product and content.
• Chat with our customers. Get direct user feedback and translate it into a scalable, saleable marketing narrative.
• Manage the content from idea to production. Generate content ideas, quickly test it and bring them to life. Then, make sure people read and love it.
• Track the results of the content and propose ways to improve and grow.
• Partner with the product and sales teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.
   

You will be a great fit if…

• You have at least 2 years of product marketing experience, ideally in the mobile industry.
• You know how to produce high-quality content about the tech product.
• You’re a master of English. Your writing is as good as a native speaker learning English at university.
• You know how to translate technical content to customer-facing messaging. You enjoy learning how to build things and figuring out how best to demonstrate the benefits of a product.
• Your data orientation is a key strength. You enjoy delving into data and insights, combining this analytical approach with your passion for understanding users.
• You’re ready to own your results. You want it all and you want to be the leader. 

What you can expect from working with us...

• Motivated team with an awesome product. We are ready to accelerate our growth multiple times over. We are already on a great growth path, but your input can take us to the next level.
• Direct communication. We keep things simple and transparent, ensuring you focus on what matters most - getting things done.
• Fast-track impact. Get quick and clear feedback on your work from the market. Join us as we break into the US market and expand into other exciting opportunities.
• Flexible Remote Work. Work from anywhere with a schedule that fits your life. While our core team is operating in Europe, we are open to considering candidates from other parts of the world.
• Benefits. We provide laptop, education & sports reimbursement