Performance & Growth Lead (TravelTech Growth Brand Remote)

Location: Remote (EU timezone ideal)
Type: Freelance-to-Full-Time
Seniority: Director / Head of Marketing / Early CMO Track

We’re launching a new venture in the travel-tech space — a smart, mobile-first product designed to make seasonal travel radically simpler and more personalized. Backed by traction from a previous travel business (400k+ users), we’re now building a new brand from zero. We’re looking for a Performance Marketing & Growth Lead to lead everything from go-to-market to global expansion.

This is your chance to shape not just growth — but the soul of a brand.

Key Responsibilities

• Lead the SEO strategy (technical + content) to build long-term organic traffic
• Design and run paid media campaigns (Meta, Google, TikTok, etc.)
• Launch and scale influencer and affiliate programs across EU/US markets
• Build lead-generation funnels, referral programs, and conversion experiments
• Track performance KPIs and optimize with GA4, Looker, and other tools

Ideal Candidate Profile

Must-haves:

• 4–7 years of experience in performance/growth marketing roles at B2C startups or consumer brands
• Hands-on expertise running campaigns across Meta, Google Ads, TikTok or similar
• Strong grasp of funnel-building, lead capture, and CRM integration
• Comfortable with data tools like GA4, Looker Studio, attribution models, and conversion tracking
• Fluent English and clear, concise communication
• Bonus: experience in travel, e-commerce, marketplaces, or international user acquisition

Nice-to-haves:

• Background in travel, seasonal services, booking platforms, or e-commerce
• Experience launching international campaigns (Europe/North America)
• Knowledge of booking UX, dynamic pricing, or AI-driven personalization
• Experience as part of an early-stage or founding startup team
• Russian language

What You’ll Get

• High ownership and room to test & learn fast
• A validated product direction with proven market interest (400k+ users in the previous business)
• Real budget and freedom to drive performance
• Remote work flexibility (EU hours preferred)
• Potential path to Growth Lead / Head of Performance as the company scales

What We Value

•         Strategic doers — you think in systems but act fast
•         Growth minds — curious, iterative, not afraid to test
•         Brand believers — marketing is more than metrics — it’s emotional connection
•         Partners, not followers — we value honesty, autonomy, and shared ownership

How to Apply

• A short intro: who you are, what you’ve built, and what excites you about this
• Your LinkedIn and (if available) portfolio
• 1–2 examples of work you’re proud of (brand, growth, PR — anything)
• Bonus: voice note or Loom always welcome, we like real people