Performance Marketing Manager (Real Estate)

You'll be the key Marketing Manager for the real estate vertical — from strategy to campaign execution and optimization. 

This is a business-driven role where you're expected to create hypotheses, manage budgets, and deliver results, not just run traffic.

💼 Responsibilities

• Develop growth hypotheses across the acquisition funnel
• Contribute to quarterly planning for the real estate vertical
• Analyze competitors and define local media strategies
• Launch and optimize campaigns across Google Ads, Meta, TikTok, YouTube
• Monitor daily spend and key performance metrics (CPA, ROAS, LTV)
• Manage and allocate media budgets by country and region
• Brief and align with designers on creatives
• Localize campaigns with country marketing leads
• Work closely with analysts on reports and dashboards
• Coordinate with CRM, SEO, and product teams for full-funnel alignment
• Prepare weekly reports and retrospectives on experiments
• Maintain a structured experiment log
  
   

👤 What We’re Looking For

• 5+ years of hands-on experience in performance marketing (Google / Facebook* Ads)
• Strategic marketing mindset, not just media buying
• Strong skills in Excel / Google Sheets
• Deep understanding of marketing metrics: CTR, CAC, ROAS, LTV, etc.
• Ability to work with creatives: generate ideas, write hypotheses, run A/B tests
• Experience in CIS/Asian markets is a plus
• Proactive, self-driven and results-oriented
• Business-minded: you think in terms of impact, not just clicks
• Strong communicator across cross-functional teams
  
   

🎁 What We Offer

• Work in an international digital company focused on emerging markets
• Fast iterations, minimal bureaucracy — maximum impact and growth
• Opportunity to shape a key business vertical within the company
• Support from an experienced team: Head of RE, CMO, designer, analyst, and more
• Flexible schedule and remote work
• Corporate training and development covered by the company
• Health insurance after the probation period
• Bonuses for important life events (wedding, childbirth)
• Extra day off for your birthday
• 28 calendar days of vacation
  
   

If you're looking to grow in an international environment, help scale markets, and influence real business outcomes, reach out ​​ lanuginosa we’d love to chat.

* Facebook принадлежит компании Meta, которая признана экстремистской организацией и запрещена в РФ.