Marketing Communications Consultant

На данный момент Independent PR and Marketing Consultant, Marketing Lead.

Мои компетенции и опыт

Marketing and communications consultant with 15+ years across media, B2B tech, and telecom. For the past 3 years I've been focused on building marketing systems for technology companies – from market research and brand strategy to execution.

Recent work: go-to-market strategy for a VPN service and hosting provider, full brand repositioning for an international telecom operator (VoIP, SMS, Hosting), and building a multiplatform media operation from scratch (team of 20, four content platforms, editorial standards, budget management).

Before that – 12+ years at Interfax news agency, ending as editor-in-chief of a regional bureau managing ~20 correspondents. This background is what makes my approach different: editorial rigour and structured thinking applied to marketing and product communications.

I work with two project teams – one in DevOps and B2B marketing, another a branding agency with 100+ projects – which allows me to deliver end-to-end: strategy, design, development, and launch.

Core expertise: go-to-market strategy, market positioning, brand architecture, competitive intelligence, messaging frameworks, content and editorial systems, crisis communications, distributed team leadership.

Open to consulting engagements, project-based work, and advisory roles.