Product Marketing Manager

We are seeking innovative and experienced Product Marketing Managers to drive the growth of our cutting-edge products across four specialized areas.

Responsibilities:

• Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies tailored to your assigned product area (Trading, Yield, Wallet, or B2B).
• Align strategies with current market trends and the specific needs of the target audience.
• Media Planning & Campaign Management:

• Create and manage media plans for effective advertising placements to boost product visibility.
• Launch, monitor, and optimize advertising campaigns across social media and specialized platforms, adjusting strategies based on performance data.
• Collaboration & Project Coordination:

• Work closely with internal marketing teams and external agencies to ensure campaign success and meet key performance indicators (KPIs).
• Coordinate briefing sessions, oversee task execution, and evaluate campaign results.
• Digital Presence & Website Optimization:

• Enhance our online presence by building and optimizing conversion funnels on the corporate website.
• Implement SEO best practices and ensure the availability of contact forms and relevant customer information.
• Market & Audience Research:

• Conduct in-depth market research to identify emerging trends and customer needs.
• Utilize data-driven insights to refine marketing strategies and improve client acquisition.
• Product Positioning & Content Creation:

• Develop compelling product positioning that highlights unique value propositions and market advantages.
• Produce high-quality marketing content (articles, blogs, presentations, etc.) to communicate product benefits and educate various market segments.
• Loyalty Programs:

• Design and implement loyalty programs aimed at encouraging continuous product engagement and attracting new users.

Requirements:

• Minimum of 3 years experience in a similar product marketing role.
• Proven track record in developing and executing successful marketing strategies.
• Strong experience working with cross-functional teams and managing external partnerships.
• Expertise in media planning and proficiency with multiple advertising channels.
• Excellent analytical skills with the ability to interpret and leverage large data sets.
• Exceptional written and verbal communication skills.
• Previous experience in the cryptocurrency industry is highly desirable.
• A successful background in B2B marketing will be considered a strong advantage.

What We Offer:

• Fully remote work from anywhere in the world (home/office).
• Flexible working hours.
• Salary paid in a convenient format.
• Work in a leading mining pool with in-depth industry training.