Senior User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games have millions of users worldwide, and we continue to actively expand.

What you can definitely know about us is:

• Sand Balls game –350 M+
• Rope and Balls – 53 M+
• Freaky Stan – 41 M+
• Garden Balls – 21 M+
• Unpuzzle – 21 M+
• Run&Gun – 13 M+

We're looking for a Senior User Acquisition Manager to push game growth to new heights.

Responsibilities:

• Build and evolve UA strategy for games with long ROI cycles.
• Plan, allocate, and track large monthly UA budgets.
• Launch and scale campaigns across core platforms and rewarded networks.
• Manage the acquisition funnel: from early tests to scaling successful hypotheses.
• Optimize campaigns around key KPIs to maximize return.
• Collaborate with BI to develop and apply predictive models in UA strategy.
• Work closely with the creative team: brief writing, ideation, testing, and scaling top creatives.
• Improve attribution and analytics processes (SKAdNetwork, MMPs).
• Partner with product teams to drive LTV and monetization performance.
• Maintain strong relationships with key partners: platforms, networks, and agencies.

Requirements:

• 3+ years of experience in user acquisition.
• Deep expertise in Google Ads, TikTok, and Meta: strategy and scaling.
• Proven track record managing UA budgets of $1M+/month.
• Experience with games featuring long payback periods.
• Solid understanding of predictive models (LTV, ROAS).
• Hands-on experience with IAP monetization.
• In-depth knowledge of SKAdNetwork and attribution under privacy constraints.
• Strong analytical background: Firebase, AppsFlyer, Adjust, and similar tools.
• English proficiency for partner communication and working with analytics.

Nice to Have:

• Experience with puzzle/casual game genres.
• Understanding of ASO and creative testing.
• Familiarity with rewarded ad networks.
• Basic knowledge of data science/ML for BI collaboration.
• UA team management skills.
• Deep understanding of F2P metrics: CPI, LTV, ROAS, and more.

Why Join Us?

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.